IDENTIFYING CORE VALUES AND MOTIVATIONS
JRS conducts focus groups and in-depth interviews among audiences
that include company employees, executives, medical professionals,
business-to-business audiences, customer groups, consumers and children.
Our approach explores information needs and emotional responses
to products, services and issues. We are experienced in testing
communications vehicles, advertising campaigns, public relations
programs, product and brand positionings, and messages. This research
provides insight essential to strategic planning and designing effective
marketing and internal communications programs.
"JRS Consulting's contribution to our new products research and brand management has been both commendable and appreciated. Moving beyond product features and benefits, Jenny Schade uncovers that which is beyond the obvious; "what it is", "what it does" and "why it matters. She has a natural talent for understanding how people connect with products and communications."
- Craig Cappel
Manager, Corporate Planning and Programs
"Jenny conducted focus groups for us with employees and potential
employees aimed at better understanding how McDonald's communications
are perceived. Because Jenny was skilled at getting people to open
up, and because she identified and tactfully suggested some angles
for the research we hadn't thought about, the groups yielded
very valuable insight. Jenny produced a great finished product for
us that I've adapted in several ways. We've been able
to use her work to both drive and underscore the direction in which
we're going. It was a pleasure working with Jenny, who was
always available when we needed her. She's a wonderful person,
and her work helped us a great deal."
- Rogercarole Rogers
Director of the Human Resources Design Center