  |
||||
 "I was hesitant to do more research, because I felt like it would be the same-old same-old. But the way Jenny asked questions was different. They were questions that didn't permit traditional responses. As a result, we ended up with a lot of ideas we can use — everything from the type of information I need in order to communicate, to how I communicate it. In both cases Jenny was able to lay out a format that was extremely helpful and practical, and the results ended up being actionable by our own staff versus something that was only actionable if the researcher was there to implement it." - Jan Fields President McDonald's USA – Marketed European Products – Communicated change – Evaluated new product concepts – Positioned organizations for success – Increased sales – Maximized advertising budgets – Introduced new products – Differentiated companies and products in a competitive marketplace – Increased internal communications efficiency – Attracted and retained employees/maintained diversity – Marketed to kids most effectively |
 |
|||
© 2008 JRS Consulting, Inc.