About JRS Consulting, Inc. | Biographies
Jenny Schade, Principal
her background in communications and counseling psychology to help
organizations answer that critical question, "How do your customers
and employees feel about your products and services?" The answers
that her research uncovers are the foundation for building strong
brands and developing effective communications and relationships with
employees and customers.
As an officer and director of qualitative research at Golin/Harris
International, one of the world's largest public relations firms,
Jenny helped build brands that included Levi's 501 jeans, Campbell's
soup, L'eggs pantyhose, Hall's cough tablets, Jim Beam bourbon, Celestial
Seasonings and Kleenex. Prior to Golin/Harris, Jenny worked for Edelman
Public Relations, where she supervised consumer and medical programs
for clients that included Kraft and the American Academy of Pediatrics.
Jenny also trained as a counseling psychologist, learning to empathically
understand the experience of her clients and the events central to
their lives. She has counseled children, adults, couples and families
and assisted with job transitions and issues as a career counselor.
Today Jenny applies her empathic listening and analytical skills to
understanding the emotional connections that people have with products
and services. She conducts focus groups and in-depth interviews among
corporate executives, medical professionals, customer groups, business-to-business
audiences, consumers, children and company employees. She is experienced
in exploring reactions to products, services and issues, as well as
in testing advertising campaigns, public relations programs, product
and brand positionings, and messages.
Jenny's experience as an agency account director enables her to translate
research findings into strategic communications recommendations. She
also partners with major data tabulation companies to quantify findings
and identify the key drivers of employee commitment and customer satisfaction.
Her column, "Jenny Schade's Making It Count," appears
bimonthly in The Measurement Standard, the international newsletter
of public relations measurement.
Fluent in French, Jenny has lived in France on several occasions, starting when she was five. She received her Master's degree in Counseling Psychology from Northwestern
University, where she has also taught. She completed the Executive Program,
Building, Leveraging & Rejuvenating Your Brand, at Northwestern's
Kellogg School of Management.
She currently teaches Integrated Marketing Communication at Columbia College in Chicago. Her research has been published in Psychological
Reports and Northwestern University's Journal of Integrated
Communications. She is a member of The Executives' Club of Chicago, the Public Relations Society of America, the Society for Advancement of Consulting, the Qualitative Research Consultants Association and the Business Marketing Association.
She holds a Bachelor of Arts degree in Journalism and French from
the University of Wisconsin-Madison.
For her marketing communications and research work, Jenny has received
the Silver and Bronze Anvil Awards from the Public Relations Society
of America, and awards from the Publicity Club of Chicago and the
International Association of Business Communicators. She serves on the Executive Board of Youth Connection, an organization that offers social, service and learning opportunities to 5th through 8th graders.
"Scores of good account people worked at Golin/Harris in my day. One of the very best was Jenny Schade. Jenny uniquely brings a smart perspective that zeroes in on the wants and needs of customers, employees and other stakeholders. Then she designs solutions that use a truly integrated mix of components to best get the job done."
- Tom Harris
provides a strong background in consumer marketing and qualitative research to bring
insightful solutions to business issues. Her expertise in uncovering consumer and employee
attitudes and needs offers an unbiased perspective to help shape customer and management
She holds an MBA from Northwestern University and has extensive career experience in marketing, consulting
and research. Previous management positions included brand management assignments with S. C. Johnson & Son,
Norcliff Thayer and Nabisco Brands. Product lines covered a broad array of consumer categories, including
personal care, home care, OTC medications, and snack foods. She directed the national launch of a successful
hair care line and developed line extensions in the shampoo and acne medication categories. She also executed
a major packaging change, transforming a controversial idea into a successful, long-term cost reduction.
Susanne has worked as a marketing consultant with The Cambridge Group and as a qualitative research consultant
with Kennedy, Inc. Projects included marketing strategy, brand positioning, new product development, employee
attitudes and corporate identity. Categories ranged from food, beverages, and restaurants to health care and
Susanne has experienced qualitative research both as a client and a provider. As a consultant and brand
manager, she used the focus group process to gain insight into marketing issues and to help shape brand
strategy and plans. As a moderator, she has worked with clients including Kraft Foods, Quaker Oats,
NutraSweet, Heublein, Ralston Purina, and the American Cancer Society. Her research has covered a wide
array of products, positioning, packaging and attitudinal subjects.